Written by The Business Journal Staff
Vickie Goudreau, Owner
Innovation Commercial Flooring
What we do:
ICF sells and installs various commercial-grade flooring products to businesses, schools, government and medical facilities.
One year at Fullerton Community College; School of Women’s Ministry, including some Seminary; University of Hard Knocks
Husband Wayne, married 36 years, four daughters and son-in-laws, six grandchildren
How and when did you and your husband come to establish Innovative Commercial Flooring, Vickie?
We moved to the Central Valley from Pismo Beach in 2002 as small business partners of a larger flooring company. That firm was bought out in 2009 except for the Fresno branch, so we took the opportunity to start ICF and we continued to serve our clients.
How large an area do you serve, Vickie?
We serve from Merced to Delano, the mountain communities to the coastal communities.
Have you ever thought about doing work on the residential side as well, Vickie?
No, except for projects that need commercial products, such as a home with a daycare or converting a home for a senior lifestyle. The needs represented in the commercial arena keeps us busy and we’re learning new things all the time.
Is there a type of flooring that’s getting more popular than others and why, Vickie?
We have found that Powerbond carpet is very popular with Valley schools. It’s waterproof, easy to clean and practically indestructible. You can see why schools love it. Another product that is popular is the vinyl wooden planks. The wood look is warm and softens a room. Luxury Vinyl Tile (LVT) is making a big impact and it is easy to see why. It is funny how some colors styles come around again, like oranges and browns and stripes.
Working a lot with school facilities and maintenance personnel here in the Valley, how have you seen them adjust and stay positive during the last four-plus years of budget cuts, Vickie?
This has been amazing to witness as many of them have had to reduce their staff, especially the smaller districts. No one went through this untouched. They have had to become masters of efficiency and hope for positive change. The maintenance and facilities personnel have been true champions of this economic downturn.
What business and economic benefits do you see coming out of high-speed rail in the Fresno area, Vickie?
This is an opportunity for the Central Valley to ready itself for amazing business opportunities. I earnestly suggest that businesses attend as many meetings hosted by the SBA, various Chambers, etc. to learn all they can about this project and to develop their plan of engagement. Colleges and even High Schools should get involved. Almost every business will be impacted. Why shouldn’t the Valley be responsive and excellent and a major benefactor from this project?
How does the company get involved or give back to its community, Vickie?
When we moved to this area we purposed to love it, flat out. Without business, there is no city. Our first service is to provide jobs and a work environment that helps to build people. In the business realm, we’re involved in the Fresno Chamber, 9-5 for Christ Women’s Business Network, SBDC Advisory Board and SEPCEDA. Then we follow our passion, like supporting schools, Boys and Girls Clubs and Habitat for Humanity—doing what we can when we can. Our motto is to focus on what we can do, not be paralyzed by what we can’t do.
How have your children been involved in the business? Do they have ambitions of one day running things, Vickie?
All four of our daughters have worked in the flooring industry with us. Our eldest, Charisma, works as the western regional sales manager for Nora Rubber Flooring. That girl knows flooring! The rest are busy doing amazing things in other areas. Who knows what the future holds?
What are you passionate about, Vickie?
I am passionate about Fresno and the Valley becoming vibrant and prosperous. I don’t tolerate bad mouthing Fresno. I love discussing ideas and solutions to problems.
I would also love to see a Central Valley grape, raisin and wine festival. Doesn’t that sound like fun?
What upcoming technological advancements are you most excited about?
Green, sustainable and sensible building practices. There is so much to be gained here and the Valley is increasing in this area dramatically. Brilliant ideas to steward and manage our water. I love the conversations surrounding blue technology.
What was your first job and what did you learn from it, Vickie?
I sold homemade crochet dollies door-to-door at age 12 for an elderly woman. I had no fear.
What are your roots in the San Joaquin Valley, Vickie?
We have lived in Clovis for 11 years. Several of our family members have relocated to our area.
What do you do in your spare time, Vickie?
Visit with family and friends, sip local wine and listen to live music, preferably all at once!