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This Mr. Pickles Sandwich Shop will closely resemble the one going into the Villagio Shopping Center in September. Photo courtesy of Mr. Pickles.

published on June 29, 2018 - 3:39 PM
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In the Villaggio Shopping Center, across from River Park, Fresno’s newest eatery is coming—Mr. Pickles Sandwich Shop.

Currently under construction, the Bay Area export will be sandwiched between Antonio’s Mexican Restaurant and Pismo’s Coastal Grill and is expected to be open by mid-to-late September, according to franchisee Ray Meyers.

While the deli will boast staples like pastrami, roast beef and turkey, what really makes Mr. Pickles stand out is the bread. The bread is brought in from the famous Boudin Bakery out of San Francisco, known for its sourdough starter its had since 1849, according to the website.

Besides the sourdough, Mr. Pickles will have a wheat bread, a sweet bread and Meyers’ personal favorite, Dutch Crunch, which has a crunchy exterior and a soft interior.

Five ounces of meat go into every sandwich and sandwiches come with mayo, mustard, pepperoncinis, tomatoes and greens.

Their signature sandwich is made of chicken strips, Monterey jack, bacon, avocado and everything else behind the counter.

They have soups in the winter and just like the sandwiches, salads are made to order all year round. Potato and macaroni salads can also be ordered.

Inside the store will be a number of TVs to invite customers to do more than get their food and leave, but also have the chance to stay in and watch a ball game.

Mr. Pickles will be replacing what was once the Pita Pit, which closed in late 2017. Even though, the company’s departure was less than a year ago, Meyers said getting the spot to fit the Mr. Pickles’ model is going to take “a ton of work.”

“The size and the mold fits,” he said,” bit it had to be gutted from floor to ceiling.”

Most of the work revolves around getting the shop to look like its other brands across California.

Mr. Pickles had done research on the popularity of the brand in the area and saw a significant demand. Myers liked the business model and the energy of the employees at the store.

For new markets, like the one in Fresno, the company pools advertising dollars from franchisees and sends it to the new markets, so among other kinds of advertising, Giants fans might also see ads during games about the new store soon, considering the company’s Bay Area fandom.

 


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