Photo by Harold Foster Jr.
Written by Gabriel Dillard
Kaysi Curtin, The Business Journal’s marketing manager for the last eight years, is departing the company for an entrepreneurial opportunity to train other salespeople in the Central Valley.
Her last day at The Business Journal will be Jan. 31.
Curtin started as a marketing consultant with The Business Journal in 2009, quickly moving up the ranks to managing two departments — production and marketing — while continuing to serve marketing clients and organizing Business Journal events.
She has also played a pivotal role in the hiring and onboarding process of management positions in The Business Journal — a skill she learned as a client of Sandler Training, a worldwide sales training, leadership and management organization.
Curtin said her training has led to The Business Journal increasing its profit share and visibility in the marketplace, as well as improving company culture and minimizing turnover by implementing the Sandler processes.
Curtin has acquired the regional franchise of Sandler Training previously held by Dale Bierce, and will lead her own Fresno-based training territory as Bierce focuses on his Sacramento-based territory.
Curtin has been hosting a series of complimentary executive briefings aimed at company presidents, owners and entrepreneurs to introduce the Sandler Method and help jumpstart their own sales prospecting and processes.
“Eight of the 10 years I spent with The Business Journal was spent as a client of Sandler Training. I saw firsthand what a major impact it made on the company and its growth,” Curtin said. “I was also able to see so many other businesses struggling with processes and sales and saw this as my opportunity to not just help one company implement these processes, but several companies here in the Valley.”
The briefings have been filling up fast. Feb. 11 is the next complimentary briefing at Bitwise South Stadium, 700 Van Ness Ave., from 1-2:30 p.m. To register, visit www.KCurtin.Sandler.com.