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macy's

Macy's virtual reality experience is coming to the Fresno home store. Image via Macy's

published on September 18, 2018 - 11:27 AM
Written by The Business Journal Staff

The retail shopping experience continues to evolve as Macy’s, Inc. prepares to unveil virtual and augmented reality for home decor and beauty products.

By early November, 69 stores across the country will have virtual reality capabilities that allow customers to play around with furniture layout in simulated versions of their own homes, according to a press release from the company on Monday.

“Macy’s is focused on providing customers with fresh experiences, and we are always looking for new ways to engage our customers in store, online and via our mobile app,” said Hal Lawton, president of Macy’s. “Our technology enhancements are practical applications that will engage our customers while also driving sales.

A list of stores that either now have or will have VR and AR options is below.

In pilot stores where the “Visualize Your Space” technology was being tested, the company said they saw a 60 percent increase in “basket size,” versus sales that didn’t use the technology. Macy’s concluded that this was due to people feeling more comfortable adding more items to purchases afters seeing how they interact with each other in a room.

They also saw that for customers who used VR to make a purchase, returns resulted in less than two percent of total transactions. The company did not provide a comparison number for non-VR purchases.

The technology extends even to beauty products for 50 stores nationwide. The “Virtual Makeover” feature allows customers to see how different varieties of makeup might look without physically applying it.

While the “Virtual Makeover” capability doesn’t appear to be coming to the Central Valley in the near future, users of the Macy’s mobile app can access the technology on their phones. For Apple users with an iPhone 7 or newer, the Visualize Your Space features are available, while Android users will be have the capabilities in 2019, the release went on to say.

LIST OF MACY’S VR STORES
Paramus Furniture NJ
Dadeland FL
Herald Square NY
Pembroke Furniture FL
Springfield VA
Annapolis MD
Cherry Hill Furniture NJ
Carle Place Furniture NY
Northshore MA
Alderwood Furniture WA
Cherry Creek Furniture CO
Boston (Downtown) MA
Rte. 46 Furniture NJ
Washington Square Furniture OR
South Shore Plaza MA
Pleasanton Furniture CA
Northridge Fashion Center CA
Cross County NY
Santa Ana Mainplace CA
Route 22 Furniture Store NJ
Victoria Gardens CA
Fresno Furniture CA
Southglenn Furniture CO
Park Meadows CO
Thousand Oaks CA
Roseville Furniture CA
Los Cerritos Center CA
Northgate CA
Downtown La CA
Mission Valley Home CA
Summerlin NV
Valley Fair CA
Del Amo Fashion Center CA
Arrowhead Towne Center AZ
Montebello Home CA
Chandler Fashion Center AZ
Monterey Furniture CA
Old Orchard IL
Castleton Square IN
South Coast Plaza Home CA
Southdale Furniture MN
Easton Town Center OH
Somerset Collection MI
Las Vegas Home NV
Tuttle Crossing Furniture OH
South Hills Furniture PA
Ross Park Furniture PA
Northpark Center TX
Memorial City TX
Stonebriar Centre TX
Lima OH
Town Center Furniture GA
Fayette KY

COMING SOON TO THE FOLLOWING LOCATIONS
Gwinnett Furniture GA
Mall Of Georgia GA
Summit OH
Lenox Square GA
Ft Lauderdale Furniture FL
Perimeter Furniture GA
Aventura FL
South Dade Furniture FL
Miami International FL
Gandy Furniture FL
Walnut Creek Broadway Plaza CA
Christiana DE
Brooklyn (Downtown) NY
San Francisco Union Square CA
Mall Of America MN
Newport Center NJ


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