published on December 6, 2018 - 12:40 PM
Written by The Business Journal Staff

Grocery giant FoodsCo. has joined the ranks of stores letting customers shop from the comfort of their own homes.

In a press release Thursday, the company announced it was bringing online delivery to stores throughout Northern California, including three in Fresno, one in Tulare and one in Hanford.

FoodsCo. and Food4Less, which operate under the Kroger umbrella, partnered with Instacart to provide customers with delivery options.

“Instacart is proud to partner with FoodsCo. to offer same-day delivery to customers across Northern California,” said Sarah Mastrorocco, vice president of business development for San Francisco-based Instacart.

“Together, Instacart and FoodsCo. are working to make grocery shopping effortless for today’s busy consumers and families by delivering the FoodsCo. groceries they want and need straight to their door in as fast as an hour.”

Orders can be placed through the grocer’s website or through

Delivery services have vastly expanded for Central Valley residents in the past year.

Instacart announced at the end of 2017 plans to cater to online shoppers in Fresno and Tulare counties for stores including Smart & Final, Costco, CVS and Petco. Target Stores recently brought their own delivery services to Fresno via a partnership with Shipt, another delivery company.

Amazon also introduced delivery services for Whole Foods, the grocery giant it acquired in August 2017.

Kroger itself began testing driverless delivery services in Phoenix in August, according to the Associated Press.

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