Melanie Hellwig-White, fourth-generation CEO of Hellwig Products, on the production floor at the company's Visalia facility. Hellwig-White is also serving her first year as chairperson of the Specialty Equipment Market Association. Hellwig photo

Hellwig Products, a Visalia manufacturer of towing, hauling and performance suspension products, is celebrating its 80th anniversary this year.

The anniversary comes alongside fourth-generation CEO Melanie Hellwig-White’s first year as Specialty Equipment Market Association (SEMA) chairperson.

SEMA is a nonprofit trade association founded in 1963, with the annual SEMA Show debuting in 1967. Automotive specialty equipment manufacturers display and debut new products and connect with industry buyers from around the world.

The 2026 SEMA Show takes place Nov. 3-6 at the Las Vegas Convention Center.

 

To mark the eight decades in business, Hellwig has updated its branding at various events throughout the year and will host an open house to celebrate its original incorporation date of September 1946.

Hellwig has manufactured sway bars and helper springs for a wide variety of American and foreign vehicles since its founding.

The family-owned brand’s passion for providing customers with upgraded towing capabilities, comfort and safety in their SUVs and trucks has continued for more than four generations of ownership.

Hellwig still uses American steel for all its products at its headquarters in Visalia.

“Over the last 80 years, the Hellwig family and staff have been proud to support millions of Americans who trust our products on the vehicles they use every day,” said Hellwig-White. “While many things have changed over the years, we’re excited to continue offering second-to-none American-made products for those who need the most out of their vehicle’s suspension.”

Hellwig Products will be celebrating the anniversary throughout the rest of the year with special branding at various events across the country, including SEMA 2026. There are also plans to host an open house and a barbeque cookout in early September for those wishing to tour the factory and celebrate the brand’s legacy.