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published on November 22, 2021 - 10:30 AM
Written by The Business Journal Staff

A popular California-based hamburger is making a habit of expanding its footprint in Fresno with a fourth location.

The Habit Burger Grill is set to open its newest restaurant Wednesday at the growing Marketplace at El Paseo shopping center near Herndon Avenue and Highway 99.

“The team at The Habit Burger Grill is thrilled to be opening our fourth location in Fresno. This community has been so supportive and we look forward to continuing to serve them our best in class hospitality,” said Iwona Alter, chief brand officer at The Habit Burger Grill.

To coincide with the grand opening, a sneak peek is being offered for the restaurant’s club members. Today, the first 200 members of the “CharClub” who signed up to receive an invitation will receive a free meal at the location at 6724 N. Brawley Ave.

Habit Burger Grill was recently named in magazine publication Thrillist’s “Underrated Burger Chains that Need to be in Every State.” The Santa-Barbara based chain has 300 restaurants in 14 states and 12 international locations, including eight in China and four in Cambodia.


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