published on May 8, 2017 - 11:11 AM
Written by David Castellon

If you drive anywhere in Fresno County, odds are you’ll pass a home or neighborhood that was built or is being built by Granville Homes, Inc.

Since its start in 1977, the company has built more than 5,800 homes in the city of Fresno and Fresno County.
And it hasn’t been just traditional, single-family homes, as Granville is credited with kick starting the revitalization of Fresno’s downtown by building urban housing complexes starting in 2005, and they now number about 300 individual condominiums in 11 buildings that include the Lede, which opened last year.

It’s a far cry from how founder Farid Assemi started 40 years ago. He had started building homes with his father in their native Iran, and when Assemi immigrated to the U.S. in 1977, he— with the backing of his family — got a bank loan to start a home-building business, with the first one built in 1987 in Madera.

Initially, success was elusive, as the recession of the early 1980s hurt the demand for new homes.

“After the recession, we started building homes again, and we have been building since,” said Assemi’s younger brother, Darius Assemi, who immigrated to the U.S. in 1978 and later came to work for his brother’s company, then named “Assemi Development.”

“In 1987 is when we started getting into production housing in Fresno,” going from individual home builds to constructing subdivisions.

“We were building five or six homes a year, then we went to 20 or 30 homes a year,” and current estimates are that Granville will build about 200 homes by the end of this year, said Darius, now Granville’s president and CEO.

e-Newsletter Signup

Our weekly poll

Should employers reimburse their workers at home for utility (electricity/water) costs?

Loading ... Loading ...

Central Valley Biz Blogs



Article views


Sign up icon

To continue website access to

please create a FREE account OR login here.


Article views


For only $59 for one 1-year you will receive the Print edition along with EVERYTHING The Business Journal has to offer digitally, PLUS you will have unlimited 24- hour a day access to view articles at

Use Promo Code

*New Subscribers Only

Digital and Print

XX Days Remaining

until you can view 5 more free articles

Sign up icon

Want access? Subscribe now & save $20 OFF.

Use Promo Code