published on July 7, 2016 - 7:28 PM
Written by The Business Journal Staff

SipsnClips in Fresno is looking transform that wait time into a good time, inviting folks to wait for their haircut in the new barbershop’s man cave, complete with live streaming sports and craft beer.

Owner Joel Alonzo was inspired to start the shop after years of waiting for haircuts. With a background in banking, Alonzo said getting a haircut has been a biweekly ritual for him for 20-plus years, and he can’t even fathom the number of hours he has spent waiting in barbershops and salons.

A self-proclaimed connoisseur of haircuts, Alonzo said he was waiting for yet another trim when he had his ah-ha moment.

“You go to the barbershop and wait 30 to 45 minutes and as a guy, I grew impatient,” Alonzo said. “I realized there is no better way to address this wait time then to cater to what guys like — sports and beer. A guy can appreciate waiting while he is watching sports and enjoying a beer.”

Bringing Alonzo’s vision to life, SipsnClips features 65-inch 4K televisions, streaming channels from the Comcast sports package and eight beers on draft as well as several bottled selections. In the future, Alonzo wants to expand to 16 taps, but for now the draft list features local brews from Tioga Sequoia and Tactical Ops, as well as popular beers from Firestone.

Alonzo said it took some coaxing to get the City of Fresno onboard.

“Alcohol Beverage Control [ABC] didn’t really have any issues, but it was a slow proces

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