Brian and Annie Domingos and their young family celebrate the ribbon cutting of Premier Plus, which has been rebranded from Premier Valley Reality. Photo by Dylan Gonzales

Premier Plus hosted a ribbon-cutting ceremony in Fresno on Wednesday to celebrate its official rebranding. 

Brian Domingos, Premier Plus’s owner, shared his excitement for the company’s logo and name change.

“There’s been so many monumental changes in the real estate industry, so for us to be able to rebrand and come out with a new color and a new logo, but the same service and knowledge that we’ve carried out for the last 15 years — it’s a really exciting time to be able to show the Fresno and Central Coast region that we’re still here to help them navigate the buying and selling process in a way that’s going to provide the best customer service,” Domingos said. 

Premier Plus will be continuing the celebrations throughout the year, hosting several community events and client appreciation initiatives. 

“We’ve always been locally owned and vested in the community,” Domingos said. “We’ve always been a community partner with organizations that help promote the Fresno metro area and the surrounding counties so that people can continue to see what it’s like to live in the Central Valley. We think that Fresno is the best-kept secret in California as we continue to support happy and healthy lives out there.”

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For more information, read Friday’s print edition of The Business Journal.