Written by The Business Journal Staff
Rosa Brothers Milk Co.
What we do: We make glass bottled milk and super premium ice cream from milk produced from our family dairy farm.
Education: B.S. in agribusiness management from Cal Poly San Luis Obispo
Family: Wife Holly, Children Matt (17), Mary (15), Thomas (13) and John (9)
What is the story behind Rosa Brothers Milk Co.?
My brother Rolland and I wanted to add value to our commodity milk and offer the public extremely high quality dairy products. We live on the farm and work the same land our family began working some seven decades and three generations ago. In 2012, our family began processing our farm’s milk in a small creamery we built in Tulare. The creamery was built with a few goals in mind:
• To provide California families with the best-tasting dairy products found anywhere in the world.
• To provide safe, pure dairy products that have not been overly processed or modified.
• To keep milk quickly flowing to local stores for maximum freshness.
• To provide a truly local product that comes through a transparent channel, allowing families to watch the milk all the way from the cow to the bottle or ice cream carton.
How has business been?
Business has been growing since our launch in 2012.
Did you think your products would ever become as popular as they are?
Yes, we did. We knew we had a quality product and once consumers tasted it, they would return for more.
What is your favorite Rosa Brothers product?
My favorite Rosa Brothers product is our single serving milks. These are convenient ‘grab and go’ items in one-way glass bottles that can be recycled.
Why do you give tours of your facility?
We offer Dairy Farm tours and Creamery tours because we want to give our consumers the opportunity to see their dairy products from start to finish—from cow to glass bottle and ice cream pint.
What’s in the future for Rosa Brothers Milk Co.?
The future is bright! We will continue to grow our distribution and our product lines.
What was it like growing up on a dairy farm?
Growing up on the dairy was a lot of work, but a great upbringing. It taught my brother and I the importance of hard work, dedication and family values.
How would you describe the current state of the California dairy industry?
The dairy industry is in a state of transition. Farms are looking for ways to remain profitable into the future.
What are your roots in the Central Valley?
My grandparents on both sides immigrated to this area a century ago and we have remained in the dairy industry ever since.
What was your very first job and what did you learn from it?
My very first job was taking the baling wire out of hay bales after school. I learned that caring for cows is a seven-days-a-week job!
What do you like to do in your spare time?
I enjoy reading and spending time with my wife and children.