Written by The Business Journal Staff
Disney On Ice presents Frozen’s 10-performance run at Fresno’s Selland Arena has produced the largest gross box office sales for arena-based events in the last 12 years at the downtown venue.
SMG, Selland’s operator, said the 10 performances Jan. 27 though Feb. 1 drew more than 36,000 in overall attendance. Disney On Ice presents Frozen is produced by Feld Entertainment, which also brings the Ringling Bros. and Barnum & Bailey Circus and Disney Live! productions to Selland under a longterm contract with SMG.
“On behalf of SMG and the City of Fresno, I would like to thank Feld Entertainment for its record- setting engagement,” said William C. Overfelt, general manager of the Fresno Convention & Entertainment Center.
The engagement was presented by Stonyfield YoKids Organic Yogurt.