Written by The Business Journal Staff
(AP) — The chairman and CEO of The Walt Disney Co. is joining Los Angeles’ bid to land the 2024 Olympics.
Bob Iger will serve as a vice chair of the bid committee’s board of directors, joining former Olympic champion swimmer Janet Evans, retired NBA champion Magic Johnson, nine-time Paralympian Candace Cable and labor leader Maria Elena Durazo.
Iger has previous Olympic ties, having worked with the late TV producer Roone Arledge on games broadcasts from 1976-88.
LA 2024 chairman Casey Wasserman says Iger has a proven track record of reaching young people and families with content delivered through the latest digital technology.
Iger’s appointment was announced Tuesday.