Written by The Business Journal Staff
Dina Juve, Co-owner and certified instructor
FitnessSocial Studio and On-line Services
What we do: FitnessSocial is the premier boutique studio in Central Valley for Kettlebells and TRX as well as online weight loss plans. Clients are treated as individuals and not with a “one size fits all” approach. We help REAL PEOPLE obtain REAL RESULTS. Our primary emphasis is to help clients of all ages with busy schedules live a fit and healthy lifestyle through exercise and nutrition.
Family: Originally from the Bay Area, now living in Fresno with husband and children.
What led you to start FitnessSocial?
I owned Kettlebells of Fresno and rented space to teach my classes, taught classes and held personal training sessions out of my home gym and led personal training sessions in client homes. My current business partner Melissa Oberti took classes with me for more than three years. She lost around 28 lbs and saw her body change with Kettlebells, which she did not see with other workouts. Melissa and I decided we could help more people together. We founded FitnessSocial almost three years ago.
How have you seen the business evolve over the last few years, Dina?
People are leaning more towards boutique studios because they want personal attention.
What have been some of the key changes to the local fitness scene in recent years, Dina?
Due to busy schedules and demands from work and home, people no longer want to take 1 ½ to 2 hours to do weight training and cardiovascular workouts. We have highly effective tools and workout plans so people can do cardio, weight training, core/ab work, flexibility and mobility all in one workout. Clients can be done within 45-60 minutes with everything now.
What are some of the services that make your studio unique, Dina?
We are a boutique studio that provides a safe and encouraging environment, whether you have been working out for years or just getting started on your fitness journey. We offer group classes, private group classes, and personal training. We keep all of our classes small so instructors can give personal attention. FitnessSocial is where long lasting friendships are made and everyone is family.
One thing that makes us unique is our commitment to philanthropy. Every quarter, FitnessSocial holds a charity event for a local, nonprofit organization. Melissa and I want to give back to our community and help out where we can. The events raise money and awareness for local, nonprofit organizations.
Fresno is not often thought of as a fitness hub; how have you sought to change that, Dina?
We are always looking for new tools or new classes to bring to the studio and try. You have to keep fitness fun and exciting so people stay motivated. We stay on top of trends created by larger cities.
How has the community responded to FitnessSocial, Dina?
We’ve had a great response. It goes back to making people feel comfortable and providing that support and encouragement. The FitnessSocial Family really comes together to welcome new clients, encourage and motivate those that have been here, and to help everyone achieve their individual fitness and nutrition goals. Our clients are truly like family to Melissa and me.
What has been your proudest accomplishment with the business, Dina?
It’s hard to choose. Being selected as a lululemon ambassador, winning the 2015 People’s Choice Award for the Best Hidden Gem in the Health and Fitness Industry or making the flip cover of Women’s Health magazine after being chosen a Next Fitness Star finalist. We are very grateful to our clients.
What is the most challenging aspect of running the studio, Dina?
Finding enough time in the day to get everything done. Managing a business schedule, running a household with young children, and making sure we continue taking care of our health and fitness — just like we tell our clients.
You were recently named a finalist for Women’s Health Next Fitness Star competition; what has that process been like?
I am just so honored to be one of the 5 finalists for the Women’s Health Next Fitness Star! I know it’s considered a competition but I feel like I have already WON! I just am so grateful to be included with these other amazing women at 41 years of age, after 4 pregnancies and losing 80lbs. Whomever gets selected will be the person that the public and celebrity judges want to see make a DVD and be a Women’s Health contributing writer. The Women’s Health magazine team has been amazing and I have learned so much and pushed myself outside of my comfort zone, like sharing my story of being overweight with the world!
What are some of the goals you would still like to accomplish, Dina?
We have a few things we are currently working on. Always looking for new ways to reach as many people as possible, regardless of where they may be. Being selected as the Women’s Health Next Fitness Star would be amazing exposure for Fresno. Please go and vote at www.thenextfitnessstar.com. When we take care of ourselves, we are better at everything we do, including our careers, family, children, friends, and being a positive influence in the world.
How do you expect the industry to change over the next several decades?
Due to the various health issues related to how our food is being made, health and fitness will become more of a priority. We must make changes and help our children see the importance of health and wellness. I am here to help with that movement.
What was your first job and what did you learn from it, Dina?
My first job was at Pizza Hut. AND, yes, I was overweight at the time. I started working as soon as I could get a work permit at school. It was when Pizza Hut had waitresses so I did receive tips. Receiving tips taught me if I worked hard I was compensated for doing a good job and if I was slacking that would be reflected in what I made as well. I am grateful for that experience at such a young age.
Who has been a mentor for you and what did you learn from him/her?
My mom and dad were both hard workers. For a long time, I bought into the idea of not being able to do certain things. Once I changed my mind and remembered what my parents taught me, that “I could achieve anything I wanted,” I became successful in so many areas of life. Just like with my first job, I learned hard work paid off in the long run, even if I didn’t see it immediately.
What do you like to do in your spare time, Dina?
In my spare time I enjoy hanging out with my children, husband and family. I love nature and hiking. I meditate daily and do Z-health mobility to keep my joints and body limber and help with pain control from various health issues. I also love learning about anything that has to do with fitness and health.