From left, Mary Vang, Amanda Valdez, Jamie Vang, Devany Prieto, Sidney Nguyen and Sydney Grossman all work at KLSD, printing, designing and shipping over 200 packages weekly across the globe. Photo contributed.

published on August 15, 2019 - 8:57 AM
Written by Edward Smith

A local printer, clothes maker and designer made the leap from online sales to brick-and-mortar with the opening of a new store in Downtown Fresno.

KLSD — or Keep Life Simple Designs — will have its grand opening Aug. 16 at the Peerless Building on 1755 Broadway St., in time for its 5-year anniversary, owner and CEO Alexandra Register said.

The 3,200 square foot space will feature KLSD’s array of party and wedding favors, decor, gifts and, of course, apparel.

Alexandra Register


“After praying about it, we decided to jump on this as it was the last space available,” Register said.

The variety of printing techniques they use allows Register and her team of six full-time employees to custom-make T-shirts, mugs, bags, hats, invitations and a variety of other goods “geared toward the party industry, but can filter through anything,” Register said.

Following a soft opening for friends and family on their five-year anniversary, the grand opening will have a DJ and bartender. KLSD’s next-door neighbor, IDK Events, will help with the occasion.

Register said it’ll be their e-commerce that supports the retail side of things. “It’s an accessory to what we’ve already built as a brand,” she said.

KLSD ships between 200-300 packages a week globally and is very popular in Australia, but has different rates built into its website for currency used throughout the world.

Opening a retail location mirrored her mission of connecting with the community, she said. The positive messages on many of the clothes they design speak to the interpersonal communication Register feels has been lost.

The store they’re calling The Shop at KLSD will have also feature some of the clothing vendors Register has met with throughout the years. They’ll also do workshops focused on do-it-yourself arts and crafts. The first will be a floral watercolor class followed by one on calligraphy.

Being Downtown allows Register opportunities for more collaboration. She’ll work with Ohana Pantry on Fulton Street for Art Hop events and spoke of a desire to work with Tioga-Sequoia on a home-brewing workshop, “contributing to the awesome growth that is already down here,” Register said.

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