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04 May

Beverly Gable

published on May 4, 2012 - 6:40 PM
Written by The Business Journal Staff

Beverly Gable

Co-owner

Frosted Cakery

What you do:
Frosted Cakery specializes in custom confections. We create cakes, cupcakes, cake pops, cookies and dessert tables for your event style. Wedding cakes, birthday cakes, 3D cakes are all made to order with a focus on your very special day.
We provide Dreams in Butter Cream and we also provide gluten-free items and have accommodated a variety of special dietary requests from customers. They just need to ask!


Your education:
I started college back in the day, but before finishing I was asked to join my parents business and help them in the area of wedding cakes. So my education became a “hands-on” for how to run a successful bakery and provide customers with what they wanted relative to the right product look and taste to their specific requests. 

Family:
Husband, Donn; son, Justin; his wife, Morgan and their children Madelyn and Jack; daughter Courtney; her husband Edward and their children Mikayla & Ashlann; business partner and middle daughter Megan; her husband, Chad and their daughter, Everly; youngest daughter Ashley-Faye and her husband Ryan.

How did you come to your position at Frosted Cakery, Beverly?
My parents owned Jimmie’s Bakery Cafe for over 25 years and I ran the wedding cakes portion of the business for about 15 years; my daughter and Frosted business partner Megan was essentially raised in the bakery, so the bakery business is in our blood.  Megan and I love to create great tasting foods and deserts so we decided to launch our own business and now we are the proud owners of Frosted Cakery!

What are your primary responsibilities there, Beverly?
In addition to “running the business,” our primary responsibilities are selecting the flavors and designs that make up a high quality great tasting menu selection of wedding cakes, cupcakes, event cakes, cake pops, French macaroons, and making available any other custom product our customers request.

When did you decide to make your career in this business, Beverly?
While working with my parents years ago I knew making elegant cakes and deserts as a career provided me with both a creative outlet as well as the opportunity to make great tasting products for family, friends and customers to enjoy. Megan more recently developed the desire to start a bakery and it was basically her interest that helped focus our energies into launching Frosted Cakery.

How is your industry doing at the present time? Has it suffered from the recession, Beverly?
I read that people are spending less at bakeries overall since 2009. However, many small bakeries like ourselves have actually seen an increase in customers and sales. It isn’t uncommon for people to turn to comfort foods during tough times. Here at Frosted, we’ve responded to the economic squeeze put on so many people by providing high quality and great tasting products in smaller portions like cupcakes, cake pops, brownies and signature cakes. We also make customer specified wedding cakes that provide the elegance and artistic expression hoped for by the bride and groom that can be designed to serve the exact number of guests desired. We also offer cupcake towers and dessert tables as budget flexible ways for brides and grooms to serve their guests exactly the way they wish to.

What is the most rewarding part of your job? The most difficult, Beverly?
Working with our customers to create the product that expresses their desired look and design that surpasses their expectations both in the presentation and flavors; THAT is the most enjoyable and rewarding part of what we do. We truly believe our mantra of providing Dreams in Butter Cream! 
Sometimes the difficulty in our job is making sure customers get the cake or other butter cream products of their dreams within a budget that works for everyone.  Our creativity in the area of “budget compliance” allows our customers the options they need for getting their dream cake to become a reality. We have learned how to work around the fact that the economic pressures haven’t kept the cost of our ingredients from continuing to increase — but never compromise our efforts to provide the highest quality ingredients.

What do you ultimately hope to accomplish with Frosted Cakery, Beverly?
To exceed our customers expectations with both traditional and emerging flavors and designs of butter cream products. We want to create lifelong relationships with our customers by being the place they can count on for the best look, the best taste and the best service available — even in a pinch.

What was your first job growing up, and what did you learn from it, Beverly?
My first job was working with Jack and Randy Hurley at Act I Tuxedo shop in the late ‘70s and early ‘80s. They taught all of their employees a great work ethic and that satisfying customers was the way to satisfy all other aspects of your company’s overall goals.
 
What do you like to do in your spare time, Beverly?
My husband and I enjoy cooking/BBQing for our four children and five grandchildren and having friends and family to our house for various events. It seems that we have something going on once or twice a weeknight and just about every weekend — which we love. We also try to do things for our community, everything from inviting neighbors and neighborhood kids over for dinners, swimming and s’mores, to going on trips to Africa, Russia and other parts of the world to support the battle against AIDS and other diseases as a way for us to share Gods’ love in our own lives. Megan and her husband Chad are involved in biking and running; they teach a Sunday school class together and they are very committed parents to their 5-year-old daughter Everly.


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