published on September 24, 2018 - 12:51 PM
Written by Associated Press

(AP) — Weight Watchers is trimming its name to just two letters: WW.

The company says it is renaming itself to focus more on overall wellness and not just dieting. Its app, for example, will offer tips and meditation and give out rewards for tracking meals and exercise.

WW has seen a rise in subscribers, helped by a 2015 investment by Oprah Winfrey. The media mogul has appeared on commercials for the company, promoting her weight loss. WW had 4.5 million subscribers at the end of June, a 28 percent increase from the same period a year before.

The New York-based company says users will see changes to its app starting next week.


e-Newsletter Signup

Our weekly poll

Is your company participating in the federal payroll tax deferral program?

Loading ... Loading ...

Central Valley Biz Blogs

Popup
shares

3/5

Article views

remaining

Sign up icon

To continue website access to

TheBusinessJournal.com

please create a FREE account OR login here.

1/5

Article views

remaining

SKIP THE POP-UPS
For only $59 for one 1-year you will receive the Print edition along with EVERYTHING The Business Journal has to offer digitally, PLUS you will have unlimited 24- hour a day access to view articles at

TheBusinessJournal.com

Use Promo Code

*New Subscribers Only

Digital and Print

XX Days Remaining

until you can view 5 more free articles

Sign up icon

Want access? Subscribe now & save $20 OFF.

Use Promo Code

WEBSUB20

* NEW SUBSCRIBERS ONLY