
Mexican rock band Maná is launching its first-ever local social impact initiative as part of the second leg of its U.S. tour. Cropped photo by wikipedia user Kadellar/Carlos Delgado; CC-BY-SA
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One of Latin America’s most influential bands is coming to Fresno later this year with plans to donate a portion of tour proceeds to the United Farm Workers union.
Mexican rock band Maná is launching its first-ever local social impact initiative as part of the second leg of its U.S. tour.
The band is donating a portion of proceeds from the México Lindo y Querido tour to chosen local organizations providing need-based services and advocating for structural change in markets, according to a news release. A total of 11 local organizations were chosen, along with four national advocacy and voter registration partners.
For the Dec. 1 show at Fresno’s Save Mart Center, the beneficiary will be the UFW in memory of Elidio Hernandez, a field worker who collapsed and died while harvesting tomatillos in Fresno County last month.
While the Fresno County coroner reported the cause of death as cardiovascular disease, the UFW pointed to heat illness as a factor.
Maná’s effort kicked off Sept. 1 with a portion of the proceeds from their Texas shows funding The Maite Yuleane Rodriguez Memorial Scholarship to honor a 10-year-old killed in the Robb Elementary School shooting in Uvalde, Texas.
Maná will also have shows in San Jose and Sacramento later this month. These shows will have proceeds going to La Mesa Verde sustainable gardening for low-income families.
Before heading to Fresno, they will also perform in San Diego on Nov. 22. Proceeds from that show will go to Border Angels: Humanitarian Aid and Migrant Rights.