Images via Poke-Bowlrrito Facebook page
Written by Edward Smith
A new poke restaurant for Sierra Vista Mall is rolling out — and it may soon be in a lot more places across the state.
Poke Bowl-rrito is set to open by July outside the Clovis mall, between Jamba Juice and Chipotle, said Melissa Anaya, general manager.
In addition to getting their fish, vegetables and sauces in bowls, Poke Bowl-rrito serves the popular Hawaiian-Japanese fusion fare in a variety of healthy wraps, including spinach, tomato basil, whole wheat and nori — the seaweed wrap found in many sushi rolls.
Jaime Iracheta, president of Poke Bowl-rrito Inc., wanted to make something “car-friendly,” but still healthy, Anaya said.
Within the burritos are stuffings poke fans will recognize, with grains ranging from brown and white rice to quinoa or a spring lettuce mix. While the number of toppings is unlimited, burrito diners may be limited by its ability to be rolled, Anaya said.
The burrito’s size can be compared to that of a Chipotle burrito, she added.
They’re also not limited to raw proteins. They will have real crab, chicken and shrimp as well.
Iracheta, a resident of Clovis, had been with another poke restaurant for two years before he decided to go out on his own and “do something bigger,” according to Anaya. “He’s an entrepreneur,” she said.
A black belt in Jiu-Jitsu and a soccer coach, Iracheta has been interested in healthy lifestyles, including what people eat.
The first Poke Bowl-rrito opened in Hanford in April, taking over Chop Chop Poke Bowl near the Hanford Mall, under the corporation Poke Bowlrrito Inc.
The corporation is currently exploring what it takes to franchise those names, as Iracheta has already received interest from other cities across the state and as far away as Canada, according to Anaya.
“It’s a healthy option without a lot of work in the kitchen or the backside,” Anaya said.
Another location is in the works in Salinas, Iracheta’s hometown, and two others are in varying degrees of development, including an up-and-coming shopping center near Shaw and Leonard avenues in Clovis and one at Campus Pointe near Fresno State.
Demolition is underway at their Sierra Vista Mall location, and they are about two weeks from moving in decorations.
They’ve geared the design aesthetic toward millenials with a social media wall worthy of selfies, but as Anaya said, it’s perfect for families as well.