Perrin & Co., a financial and business advisory firm headquartered in Fresno, has launched an integrated advisory platform serving middle-market companies in Central California and nationwide. Photo contributed

Perrin & Co., a financial and business advisory firm serving privately held middle-market companies nationally, has launched an integrated advisory platform bringing senior-level expertise across finance, capital, transactions, commercial real estate, operations and technology into one coordinated client relationship.

The model reflects a reality increasingly familiar to middle-market companies: important business decisions rarely remain confined to one discipline. A financing decision can affect liquidity and operations. An acquisition can create accounting, integration and technology demands. A real estate decision may influence capital structure and growth strategy.

Rather than requiring companies to coordinate multiple unrelated providers, Perrin’s integrated structure allows specialized expertise to be brought into an advisory relationship that already understands the business and its objectives.

Headquartered in Fresno, Perrin offers capabilities spanning fractional CFO leadership, finance and accounting advisory, capital structure and financing, liquidity and cash flow, mergers and acquisitions, restructuring, due diligence, commercial real estate, market analysis and feasibility studies, operations, technology and strategic business advisory.

The firm is led by Founder and Managing Partner Ryan Toncheff, whose background includes more than 20 years in commercial banking and senior corporate finance leadership. Perrin’s Managing Directors bring additional experience across capital markets, CFO and controller leadership, accounting, M&A transactions, restructuring, commercial real estate, operations and technology strategy.

On the borrower’s side of the table

One area of particular focus is borrower-side lender advocacy.

Perrin works alongside management teams in existing lender relationships to evaluate credit structures, negotiate improved terms, address covenant and liquidity issues, consider financing alternatives and navigate workout or restructuring situations when necessary.

The approach is intended to be collaborative rather than adversarial. In many situations, the objective is to strengthen the relationship between the company and its existing lender while ensuring the borrower enters important discussions informed and prepared.

Toncheff and other Perrin Managing Directors bring relevant experience in commercial banking, commercial credit and debt restructuring, helping clients approach lender discussions with insight into both the lender’s perspective and the borrower’s financial and operational priorities.

A national platform rooted in Central California

Perrin’s launch brings this multidisciplinary model to a region with established privately held businesses across manufacturing, transportation and distribution, healthcare, technology, agriculture, food and beverage, energy, real estate development, construction and professional services.

Many Central Valley companies have significant capital requirements, real estate holdings, complex lender relationships and operations extending well beyond the region. Yet businesses seeking certain specialized advisory capabilities have often had to coordinate multiple providers or look toward firms headquartered in larger metropolitan markets.

“Central California is home to businesses with tremendous scale, complexity and reach,” Toncheff said. “Many compete nationally and, in some cases, globally. The depth of advisory resources available to those companies should reflect the complexity of the businesses themselves.”

Although headquartered in Fresno, Perrin serves clients nationally, with Managing Directors represented across multiple U.S. markets. The model combines direct senior involvement with multidisciplinary capabilities increasingly required by complex middle-market companies.

An affiliated professional-services and technology ecosystem

Perrin is part of an affiliated professional-services and technology ecosystem built around middle-market needs.

Meridian CPAs, LLP, an affiliated accounting firm scheduled to launch in October 2026, will provide accounting and tax services independently from the scope of Perrin & Co. advisory engagements. Perrin & Co. does not provide attest services.

LORIQ Technologies operates as a financial technology and enterprise software company developing advanced proprietary solutions for finance, credit and business operations. The company is finalizing LORIQ™ Commercial Credit Intelligence, a proprietary, patent-pending platform designed to help corporate borrowers manage commercial debt facilities, financial covenants, lender reporting requirements, maturities and credit relationships.

Together, these capabilities reflect a broader objective: building sophisticated advisory, accounting and technology resources from Central California for middle-market companies operating both within the region and nationally.

“Our goal is straightforward,” Toncheff said. “Bring the right expertise to the table, understand the business from the company’s perspective and stay engaged through execution.”

Clarity when it matters. Execution when it counts.

Perrin & Co. | Fresno, California | www.perrin-co.com