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published on February 1, 2016 - 10:14 PM
Written by The Business Journal Staff

The Oakhurst-based Mountain Area Merchants Association (MAMA) has formalized its organization, with nine dues-paying founding members reviewing and accepting the bylaws recently.


The founding businesses are Back 2 Basics, CLASS – The Body Pastiche, Crab Cakes Restaurant & Roman’s Bar, Discover Yosemite, In My Garden (formerly Purple Cow Mall,) Local Social, Oakhurst Feed & Pet Supply, Pak ‘N Page, and Sullivan’s Tire Pros.

“I am so excited to be a part of this group. I am anxious to see what we can do together as business owners in this mountain community,” says Lisa Weddle, owner of Back 2 Basics, which opened in October 2015 in Oakhurst.

The group’s mission statement: The Mountain Area Merchants Association (MAMA) is a voluntary, non-profit, non-partisan group of local business owners dedicated to the collaborative promotion of member businesses, support of community initiatives and encouragement of our citizenry to shop locally.

The goals of this organization are:

● The betterment of the local mountain community by supporting local initiatives to improve our community and its special needs.

● Leverage the MAMA Association to achieve member synergies in the area of advertising, marketing, education and fulfillment of business needs.

● Create forums for businesses to meet, discuss common issues and solutions for improvement, and ultimately to provide membership benefits.

Since forming in early 2015, the group’s efforts have included an Easter egg hunt promotion, Memorial Day Sidewalk sale and outreach to local politicians on retail issues.

Planning is already underway for a “Sweetheart” live radio broadcast in February at Oakhurst Feed and highlighting multiple other MAMA members, March Madness collective advertising, 2nd-annual Easter Egg Hunt promotion and 3rd-annual Memorial Day Sidewalk Sale.

All local business owners, including those who operate brick-and-mortar retail locations as well as all other types, are invited and encouraged to attend the next meeting on Feb. 8, 2016 at Crab Cakes Restaurant at 6 p.m. to learn more or to become a member. This meeting will include the finalization of a 2016 meeting schedule and the election of officers.


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