S.J. Van Horn recently opened a new store in Fresno that exclusively sells products made from CBD oil, a non-psychoactive compound derived from hemp. Photo by Donald A. Promnitz

published on September 4, 2019 - 9:53 AM
Written by Donald A. Promnitz

While a term like “miracle” may evoke skepticism in some, the owner of a new store in Fresno has no trouble at all saying it — in fact, he’s advertising it with a sign right outside his door.

Located at 1648 N. First St. on the corner of McKinley Avenue, the CBD Center has more than 100 CBD products to sell, with everything from oils to soap. According S.J. Van Horn, the store’s owner, he decided to set up shop after seeing what he called a void in the Fresno area for CBD products.

Cannabidiol, or CBD, is a product derived from hemp. Research has been done into numerous possible health benefits, and in 2018, the U.S. Food and Drug Administration approved a purified CBD oil to treat epilepsy. Other potential uses have included stress relief, sleep and pain and inflammation.

“The more I learn about this, the more excited I get, that it has such a far-reaching capacity because of the receptors being in every cell in your body,” Van Horn said. “So you can deal with things that have to do with emotion and the physical. And I think that’s a powerful thing to be able to help it.”

But not everyone has the same confidence in CBD that Van Horn has, with it sometimes being placed in the same category as marijuana. However, CBD does not contain THC, the mind-altering compound found in marijuana plants.

Van Horn stated that he believes another source of wariness may come from customers receiving poorer versions of CBD oil that lack any notable benefits. To this, he said that all products on his shelf have been tested, and his vendors are from across the state. He added that the reviews speak for themselves — enough to warrant the sign outside.

“Some people will call it a miracle when they say they can have the best sleep in their life,” Van Horn said. “To have this as an alternative [treatment] to something that’s causing problems for many, many years, a lot of people will feel like an absolute miracle.”

The CBD Center held its grand opening last month.

e-Newsletter Signup

Our weekly poll

What is the single-biggest reason for a spike in violent crime in Fresno?

Loading ... Loading ...

Central Valley Biz Blogs



Article views


Sign up icon

To continue website access to


please create a FREE account OR login here.


Article views


For only $59 for one 1-year you will receive the Print edition along with EVERYTHING The Business Journal has to offer digitally, PLUS you will have unlimited 24- hour a day access to view articles at


Use Promo Code

*New Subscribers Only

Digital and Print

XX Days Remaining

until you can view 5 more free articles

Sign up icon

Want access? Subscribe now & save $20 OFF.

Use Promo Code