The new Dutch Bros location at 10033 N. Maple in north Fresno is celebrating its grand opening April 14 by giving back to Valley Children’s Healthcare.

From 5 a.m. to 10 p.m. opening day, the new location will charge only $1 for all its 16-once beverages, including specialty coffee, freezes, frosts, smoothies and Blue Rebel energy drinks. Funds from the sale of these discounted drinks will go directly toward supporting the local children’s health care newtork.

This is the fifth location for Fresno franchisees Brent and Genesis Wilson.

“We are so stoked to be able to open a location in North Fresno,” Genesis Wilson said in a statement. “We have been getting great feedback from the local community and look forward to serving them and spreading some Dutch Luv!”

The husband and wife duo have raised money for Valley Children’s in the past and said they are proud to show support for the organization once again.

“Every dollar brought in during our grand opening will go directly to the Valley Children’s Hospital again this year,” Genesis said. “And we are grateful to all our customers and our community that enables us to give back like this.”