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This photo released by Pepsi shows actress-model Cindy Crawford in a scene from her 2018 Pepsi commercial which will premiere during Super Bowl LII on Feb. 4. The new ad includes her son, Presley Walker Gerber, as well as footage from Michael Jackson’s memorable Pepsi commercial. (Pepsi via AP)

published on January 11, 2018 - 1:33 PM
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(AP) — NBC has less than 10 ad spots left to sell a little less than a month ahead of Super Bowl 52, the network says.

Ads are going for slightly more than $5 million per 30-second spot.

The big game, which is as much an advertising showcase as it is a football showdown airs Feb. 4.

NBC is airing the Winter Olympics beginning less than a week after the Super Bowl and about one-third of total advertising revenue from both events will come from advertisers who have bought spots during both events.

Anheuser-Busch, Coca-Cola and Kia are among the Super Bowl advertisers. And PepsiCo said Thursday its ad will feature Cindy Crawford recreating her iconic 1992 Super Bowl spot in which she buys a can of soda at a gas station.


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