miss california

Miss California contestants pose at the Fresno Chaffee Zoo African Adventure Exhibit. Image via Miss California

published on June 26, 2017 - 6:17 PM
Written by Gabriel Dillard

Fresno will be front and center this weekend as Nexstar Broadcasting prepares its first-ever statewide broadcast of the Miss California coronation event.

The July 1 broadcast will air from 8 p.m. to 11 p.m. on the KSEE 47 CBS affiliate and other stations throughout California, said Matthew Rosenfeld, vice president and general manager for Nexstar, who also oversees the KSEE 24 NBC station.

It will feature the crowning of the next Miss California, who will go on to compete in the Miss America pageant.

The competition officially begins Tuesday at the William Saroyan Theatre and continues through Thursday, concluding with the Friday coronation of Miss California Teen and Miss California on Saturday.

Rosenfeld said he was inspired to broadcast the event after previously serving as a judge for the event, which awards hundreds of thousands of dollars in scholarships to the contestants.

“It produces really impressive young ladies — smart, driven, polished young women who are really impressive,” Rosenfeld said. “And it’s not just beauty.”

The pageant will also air on television stations in San Francisco, San Diego, Bakersfield, Santa Barbara, San Luis Obispo, Pismo Beach and Palm Springs — potentially reaching up to 4.1 million homes, Rosenfeld said.

Beginning last week, contestants took part in an itinerary of trips to Fresno City Hall, the Fresno Chaffee Zoo, Fresno Rotary Club, the California Armenian Home and other local spots. Rosenfeld said those visits will also be shown as part of the television broadcast.

“Viewers are going to see a 3-hour commercial for everything awesome about living in Fresno,” Rosenfeld said.

Rosenfeld said his team is partnering with Reggie Rush of Live Light, Inc. of Fresno to produce the show inside the William Saroyan Theatre.

e-Newsletter Signup

Our weekly poll

What will happen to the economy in the first two years under President Biden?

Loading ... Loading ...

Central Valley Biz Blogs



Article views


Sign up icon

To continue website access to


please create a FREE account OR login here.


Article views


For only $59 for one 1-year you will receive the Print edition along with EVERYTHING The Business Journal has to offer digitally, PLUS you will have unlimited 24- hour a day access to view articles at


Use Promo Code

*New Subscribers Only

Digital and Print

XX Days Remaining

until you can view 5 more free articles

Sign up icon

Want access? Subscribe now & save $20 OFF.

Use Promo Code