JP Marketing's new office is located at 677 W. Palmdon Dr., Suite 101, and was previously occupied by Tangram Interiors. File photo

A new journey is heading toward JP Marketing as the company moves to its new location, the previous showroom for Tangram Interiors in Fresno.

JP Marketing’s lease at 7589 N. Wilson Ave., Suite 103, ended last Thursday, a location that has been home for eight years. With the end of that journey near, the team has been busy packing for the move.

“At the end of the day, as great as this location is that we’ve been in, I was ready for a change; I was ready to do something new,” said Jane Olvera Majors, founder and president of JP Marketing. “The team has been very excited about the move. Every single team member has been to the new location to see it, and it’s just adding a little bit of excitement and energy.”

The Wilson Avenue location welcomed JP Marketing as its first tenant in that suite. Olvera Majors said they were able to design a workplace that could also host parties and events.

However, the way a company designs a space pre-COVID and how they design a space post-COVID are very different. That was one of the reasons JP Marketing sought a new location — to better serve their team for co-creation work.

“We’re finding that we need to optimize more quiet use of space, and we also want to be in a space where all of our team members can be in an open area together,” said Olvera Majors. “The new space allows us to do that.”

In the previous location, the JP Marketing team felt a sense of division — with media and accounts on one side of the office and creative on the other. The first thing Olvera Majors wanted to do was find a space that fully integrated the team.

Tangram Interiors preps move to new Fresno showroom space

The new location is slightly smaller than JP Marketing’s old office, but it serves what she sought. The office at 677 W. Palmdon Dr., Suite 101, was previously occupied by Tangram Interiors, and Olvera Majors applauded them for the job they did of designing the space and layout.

“It works really well for our needs — in a post-COVID world — where we’re all in a single open area. But there are also quiet spaces in rooms where we could go have Zoom calls and meetings and not disturb each other,” she said.

JP Marketing worked out an arrangement with Tangram Interiors to purchase some of the furniture they were not taking to their new location.

With this move, JP Marketing will share the space with Marketing Plus. Olvera Majors and Julie Lucido, owner and CEO of Marketing Plus, have been friends for years, collaborating on different projects here and there. Olvera Majors said both were looking to optimize their spaces.

Marketing Plus’ lease was ending this spring, and they were looking for a smaller space for the team’s needs. A lot of the company’s work is remote, but they want to maintain a footprint space for larger clients. Flex space like that is hard to find, Olvera Majors said.

In the Central Valley, only a few workspaces are shared space-type organizations. That makes it harder for companies to access a large conference room, which only needs one or two office spaces and a few desks.

With that, Olvera Majors offered Lucido the opportunity to look at the space they could land and carve out some space for Marketing Plus.

“We’ve been working on it for a few months, and it’s going to be perfect. We’ve also gone through a whole roster of her furniture and what she is bringing and what we are bringing,” said Olvera Majors.

The JP Marketing team does a lot of work on Zoom, so there will be more opportunities for quiet spaces. The location will also allow space for improved technology to continue to make the team’s experiences as positive as possible.

The space is more conducive to teamwork, what Olver Majors called co-creation. She said there would be more team co-creation because the team would all be in a single large area, but there was also room for employees to go off and do their own thing, either by themselves or in small groups. There will be areas with couches and a work table to create an environment conducive to their best work.

The JP Marketing team will be in the new office by March 1, which also happens to land on Employee Appreciation Day. Olvera Majors said the internal community committee had planned something special for the team that may involve a coffee cart, some snacks in the morning, and maybe a couple of little treats.

The vice president of operations has been in the new office making sure the internet and phone systems are working in time for the employees to arrive on Friday.

“We have boxes everywhere; we have furniture half in place, ceiling fans were taken down, the conference room tables being moved. So we’re operating in a makeshift situation,” said Olvera Majors.

Moving to a new location also allows JP Marketing to strengthen and internalize its brand story. Soon, a new website will be created to bring that brand story to life. Olvera Majors said there’s a lot of energy around the next chapter for JP Marketing, especially as the company nears 30 years old in December.

“It’s nice to have this kind of infusion of energy that you don’t feel like you’re just old and kind of stuck in your ways,” she said. “We’re excited about the physical representation in a new building and a new website, bringing our refreshed brand story to life.”