The Central California Business Review, an annual publication of the Craig School of Business, was released this month.
Written by The Business Journal Staff
Fresno State’s Craig School of Business has launched a new annual magazine that highlights Central California’s economy.
The inaugural edition of the Central California Business Review was released this month. The publication aims to feature “objective and comprehensive economic commentary and analysis on future business conditions in Central California.”
The first issue explores consumer and real estate sentiments, the labor market, agriculture, manufacturing, banking and global business.
“We hope the Review will prove to be a valuable public service for businesses and organizations across our region by helping them make informed decisions,” said Dr. Robert Harper, dean of the Craig School, in a statement.
The report’s authors are primarily faculty in the Craig School as well as outside professional and community partners.
“We are grateful to Wells Fargo as our founding sponsor and to the Educational Employees Credit Union for funding the cost for a marketing survey firm to gather the data for the Consumer Sentiment Index,” Harper added.
About 1,000 copies will be printed per year for use by community partners. It’s also available online at cencalbusinessesreview.com.