1852 Visalia has rented a 16-foot by nine-foot jumbo LCD screen from local Visalia company NTM Productions to show World Cup games. Photo contributed
Written by Ben Hensley
As soccer fans around the world prepare for the World Cup, a new Central Valley business is preparing for the event in a big way, with specials, collectibles and a jumbotron screen for viewers to catch the action.
Since opening this summer, 1852 Visalia has been home to street-style soccer and brews on tap, providing soccer fans a single space to play, eat, drink and socialize with fellow soccer lovers.
With that in mind, it is only appropriate that the FIFA World Cup, which takes place once every four years, would take place the same year 1852 Visalia opened its doors.
“We’re doing a kickoff party Saturday night where we’re doing crossbar challenges and some weighted pass games and a FIFA tournament,”said Jeremy Schultz, founder and CEO of 1852 Visalia. Prizes and gift certificates will also be awarded to winners.
With the 11-hour time difference between California and Qatar — the 2022 World Cup host country — Schultz said that all games from 5 a.m. on will be shown at 1852, with drink specials and promotional cups available.
“There are some games that are 2 a.m. that we won’t be open up for because we still have to run our leagues and everything at night,” Schultz said. “The beauty of my staff is they’re all people that love soccer; they’re a part of the soccer community and I feel like the culture here, even though they’re working, they’re integrated with the people that they’re around anyway and they enjoy being here.”
With the FIFA Men’s World Cup taking place just once every four years, Schultz said the staff at 1852 was excited to participate.
Schultz also added that 1852 Visalia will have specials, including a beer special and commemorative cups.
“Typically we always have beer specials of some sort on game days that are big,” he said. “For the World Cup, we’re selling these commemorative cups. I have 150 of the black and 150 of the stainless steel.”
Schultz said the cups are $20 each, with pints available for $5 during World Cup matches.
In addition to 16 screens in the bar area, patio area and open-air-style facility, 1852 has also rented a 16-foot by nine-foot jumbo LCD screen from local Visalia company NTM Productions to show the games on.
“It’s a showstopper,” Schultz said. “When you’re driving by at night when we have that thing on you can see it through our glass windows in the front…In all my years in the Valley, I don’t remember anybody doing this.”
Partnering with a local company is something Schultz said he takes pride in, giving back to the local economy while at the same time offering a fun, friendly atmosphere to catch the World Cup action.
“It’s a free facility to come into and enjoy the games,” Schultz said. “That first week of games school is out of session; this is a family friendly facility. We want kids to come and experience the culture of what the World Cup is.”
The FIFA Men’s World Cup takes place every four years in various cities selected by a vote in FIFA’s Congress. The 2026 Men’s World Cup will take place in three countries — the U.S., Canada and Mexico — and will span 16 cities including Los Angeles, San Francisco, New York, Toronto and Mexico City.
This year’s Men’s World Cup will take place from Sunday, Nov. 20 until Sunday, Dec. 18, with the first match taking place between host country Qatar and Ecuador at 8 a.m.