A screenshot of a Dignity Health video featuring Derek Carr and Ron Reeser, a stranded motorist Carr assisted earlier this year in Dublin.
Written by Gabriel Dillard
As if Derek and David Carr couldn’t get any busier, the brothers will be debuting a new partnership this NFL season with a national hospital network.
The brothers will star in commercials and other marketing materials for Dignity Health, similar to their relationship with Valley Children’s Healthcare in Madera.
In fact, Valley Children’s Healthcare is a partner with Dignity Health in Valley Children’s new pediatric residency program.
Based in San Francisco, Dignity Health has 9,000 physicians and 400 care centers in 22 states, including three hospitals in the Bakersfield area where the Carr brothers hail from.
The Carr brother’s longtime business representation, RBSH Enterprises out of San Jose, approached Dignity Health about a partnership, witnessing the success of their partnership with Valley Children’s Healthcare.
David Carr had a relationship with Valley Children’s even during his time with the Fresno State Bulldogs during the 2000-2001 seasons.
Derek Carr’s involvement with Valley Children’s was even more personal, and has become part of Valley lore.
In 2013, when Derek and Heather Carr’s son Dallas was born with a rare intestinal malady, he underwent three surgeries and spent 23 days at the Madera hospital.
Longtime Bakersfield television anchor Robin Mangarin-Scott, who now handles strategic marketing and communications for Dignity Health in Bakersfield, said she knew of the Carr Family as they advanced out of their prep careers in Bakersfield, guided by their parents Rodger and Sheryl Carr.
“They are just a good family,” Robin Mangarin-Scott said.
Dignity Health’s motto is “hello human kindness,” and one of the first efforts of the partnership is a video the captures another well-known story about Derek Carr — the time in March when he stopped to help a stranger who ran out of gas and was stranded in the East Bay community of Dublin.
The video features Carr and the stranded motorist, a Bay Area music producer named Ron Reeser, discussing the incident and what it meant to both of them.
“It has nothing to do with health care or football,” Mangarin-Scott said. “It has to do with human kindness, and it’s more powerful than any 30-second commercial or ad in a newspaper.”
She added that, in two days, the video had more impressions, shares and reached more people online than any other post shared socially.
“If our launch of this online video is any indication, the sky’s the limit,” Mangarin-Scott added.