published on February 3, 2021 - 2:02 PM
Written by The Business Journal Staff

Black and minority-owned in the Central Valley have an opportunity to receive a boost from Comcast as they roll out the second round of a program aimed at giving these companies a hand-up.

More than 700 black-owned businesses across the country — including 36 in California — were named Comcast RISE award recipients in the first round in November. Now, the second phase of the “Representation, Investment, Strength and Empowerment” program is accepting applications through Feb. 7.

Black, Indigenous and people of color (BIPOC)-owned small businesses are encouraged to apply for the chance to receive the RISE package, which includes: a 90-day, linear TV media campaign; a 30-second TV commercial production; a technology makeover, including computer equipment and Internet services, along with 12-month voice and cybersecurity assistance; advertising and marketing consultation; and financial assistance.

We all crave a good cup of coffee,” said Olton Rensch, founder and owner of San Francisco-based Tallio’s Coffee, which received marketing consultation services. “I was looking for ways to bolster my business during COVID-19 and found the RISE program. Had I not applied, I would have lost out on this great opportunity to bring my dream to life.”

Comcast RISE is part of a larger $100 million Diversity, Equity and Inclusion initiative that Comcast launched this summer. In June, Comcast NBCUniversal announced the development of a comprehensive, multiyear plan to allocate $75 million in cash and $25 million in media over the next three years to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability.

 Visit www.ComcastRISE.com to apply, for more information and the latest updates.


e-Newsletter Signup

Our weekly poll

Is your company increasing efforts to work with or support more diverse businesses?

Loading ... Loading ...

Central Valley Biz Blogs

Popup
shares

3/5

Article views

remaining

Sign up icon

To continue website access to

TheBusinessJournal.com

please create a FREE account OR login here.

1/5

Article views

remaining

SKIP THE POP-UPS
For only $59 for one 1-year you will receive the Print edition along with EVERYTHING The Business Journal has to offer digitally, PLUS you will have unlimited 24- hour a day access to view articles at

TheBusinessJournal.com

Use Promo Code

*New Subscribers Only

Digital and Print

XX Days Remaining

until you can view 5 more free articles

Sign up icon

Want access? Subscribe now & save $20 OFF.

Use Promo Code

WEBSUB20

* NEW SUBSCRIBERS ONLY