Written by The Business Journal Staff
Community Food Bank officially became the Central California Food Bank this week, a change meant to emphasize the organization’s goal to feed everyone in their five-county area of service.
Along with the new name comes a new logo designed by the Bertz-Rosa design firm of Fresno. The logo was designed to convey the food bank’s mission and vision: to distribute nutritional food to the needy of Central California. The five seeds in the citrus logo represent the counties they serve—Fresno, Kings, Tulare, Kern and Madera.
“The name change underscores our commitment to serving everyone in the five counties we service,” said Andy Souza, president and CEO of the Central California Food Bank. “With the help of over 220 partner agencies, we are on the front lines of hunger relief from Bakersfield to North Fork.”
This fall, the food bank will officially begin operating out of a new facility, named Wonderful Food Center, located on Hardy Avenue. The new facility features a warehouse that will provide the space needed to move larger quantities of food in a more efficient and safer environment.
“Our increased capacity comes at a crucial time,” Souza said. “As the population of Central California continues to grow, so do the challenges faced by many of our neighbors—challenges that often force them to make difficult choices such as purchasing food or paying the bills.”