published on April 18, 2016 - 9:52 PM
Written by The Business Journal Staff

Cedarbrook Memory Care plans to introduce a new resident to its Fresno Memory Care Community — a 1950 Ford Custom classic convertible.

The installation will take place on May 4 beginning at 11 a.m. at the facility, which is located at 1425 E. Nees Ave.

A classic as soon as it rolled off the assembly line, the solid black car features pin striping and a maroon top. According to Cedarbrook officials, the vintage automobile is in mint condition.

During the installation ceremony, a crane will place the convertible in a specially accommodated patio within the community’s courtyard. The public is invited to attend the event, where 1950s diner food and drinks will be served.

Koelsch Senior Communities has a “very rich tradition” of taking residents back in time, “whether it be through memory boxes throughout the community or utilizing antique furniture, according to Aaron Koelsch, president and CEO of Koelsch Senior Communities.

“Since 1958 our family has been dedicated to the care of seniors and their families,” Koelsch said. “My father, Emmett Koelsch, had two passions that I am happy to have inherited: caring for seniors during their retirement years and collecting classic cars. The installation of this classic automobile at our Fresno community gives us the opportunity to carry on our rich Koelsch family heritage as well as bring back priceless memories for our current residents, many who were original drivers of these antique automobiles.”

Second generation, family-owned and operated for nearly 60 years, Koelsch Senior Communities offers independent, assisted living and memory care.

“Our communities utilize the specially designed Personal Touch Program, instilling significance in every interaction,” Koelsch said. “Koelsch Senior Communities are committed to bringing dignity, respect and the highest standards of service to our residents and family members.”

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