While Fresno County’s unemployment rate fell in November for the seventh straight month to 8.6%, many companies are still dealing with the acute impacts of the economic and social disruption of the last year. Innovative companies can apply what they’ve learned to excel in 2021. Here are five ways that companies can build resilience, and weather future challenges, while being better positioned to capitalize on emerging opportunities.

 

Financial discipline isn’t just for hard times

A thorough, proactive review of internal processes and key relationships can help protect your company. For example, cash flow issues are a common source of business failure, so it’s important to examine your supply chain and customer base for vulnerabilities that could impact your business and review customer payments to identify issues before they become larger problems.

Cutting expenses in a defensive and reactive posture can have unintended consequences. Instead, create “what if” scenarios now and plan allocations for each. If the time comes, you can respond with a thoroughly vetted plan.

 

Don’t let uncertainty deter you from growth

The M&A market shifted in 2020 due to the impact of the coronavirus and widespread digital transformation. Companies with strong working capital and cash reserves could have a significant opportunity to put that to work through a merger or acquisition, especially if they have limited debt.

If your company is not in a position to pursue M&A activity, develop a strategic plan for future growth. Start by identifying the top opportunities facing your company right now, whether it’s market expansion, reaching a new customer segment or digitizing more of your business model. Consider potential hurdles you’ll face in pursuing these opportunities as it will help you formulate an actionable, prioritized plan specific to your situation.

 

Make cybersecurity a business-critical priority

Cybercrime is more of a risk in today’s remote work environment, so companies must prepare themselves. Criminals realize that workers are less protected when working remotely and are launching malware campaigns targeting people with insufficiently secured devices. To reduce vulnerable attack surfaces in your company, look to strengthen mobile device management, ensuring security tools and protocols are in place.

Companies should also update and enforce a security policy for remote connectivity. Policies should provide guidelines on the safe use of public Wi-Fi, prohibit workers from transmitting sensitive information and require the use of VPNs and well-protected home routers. Finally, cybersecurity training can teach employees how to put essential safeguards in place while keeping cybersecurity top of mind across the company.

 

ESG strategy is no longer just for the big guys 

Focus on environmental social and governance (ESG) is far from a feel-good, concessionary strategy – it creates a culture of responsibility, sustainability and innovation and can be directly linked to a company’s long-term outlook.

Best practices for strengthening your company’s ESG commitments include disclosing comprehensive ESG information and helping investors understand how to interpret it, having a diversity and inclusion program, and ensuring diverse representation on the board of directors, particularly as a strategy for attracting top talent. Employers surveyed in our 2020 Workplace Benefits Report cite diversity and inclusion programs as essential for retaining talent (73%) and something that builds a strong company culture (76%).

 

Invest in your employees  

Just as you’re taking steps to safeguard cash flow and business operations, it’s essential to protect the wellbeing of your employees. Management should support employees even more holistically and proactively than before. Leaders can schedule more frequent communications with staff and play an active role in broader wellness areas like financial stability and mental health.

Comprehensive wellness programs that support employees’ physical, mental and financial health are more important than ever today. The percentage of employees who rate their financial wellness as good or excellent declined from 61% in 2018 to 49% in 2020, and as many as 57% of employees feel their well-being has a great impact on their productivity, which could have major ripple effects on a company’s health. Financial wellness tools and education should cover a range of needs including saving for retirement, planning for health care costs, budgeting, saving for college and managing debt.

While no one can predict what’s to come in the remaining months of 2021, these lessons from 2020 can help companies reignite growth and plan for financial success this year.

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Mark Riley is Business Banking Market Executive at Bank of America in Fresno.