Written by The Business Journal Staff
In celebration of its 35th anniversary, B-K Lighting in Madera is donating money to plant as many trees, times a thousand.
The outdoor lighting company announced that through the National Forest Foundation, they would plant 35,000 trees in response to the devastation left by recent wildfires.
“The past five years of forest fires have taken a terrible toll,” Nathan Sloan, CEO of B-K, said in a news release. “We want to take action, become doers and create a greener planet.”
The National Forest Foundation has a goal of planting 50 million trees across the nation’s forests and grasslands. Through B-K’s undisclosed donation, 20 percent will go directly to the Lassen forest area in Northern California, according to Becky Carlson, marketing director for B-K Lighting.
The remainder will be used “as they see fit,” said Carlson.
Additionally, a portion of every purchase will contribute to planting more trees. The goal, according to Carlson, is to see how many tress they can plant between now and their 40th anniversary.
B-K Lighting started in 1984. It has done contracts with Mount Rushmore National Park, the Four Seasons Seasons Hotel in San Francisco and the Royal Mirage Palace Resort in Dubai, according to their website.