29 Apr

Andy Nazaroff

published on April 29, 2016 - 9:29 PM
Written by The Business Journal Staff

Andy Nazaroff, President & CEO

Guarantee Real Estate

What I do: While my title is President & CEO, I see my role as a servant of the amazing people I get to work with and lead.

Education: I grew up in the city of Kerman, where I graduated high school in 1993 and then received a B.A. in communication from Fresno State.

Age: 40

How did you first get involved in the real estate industry, Andy?
While I got involved in the real estate industry because of my family, I chose to stay in the business because of the gift of homeownership. To be able to help people achieve one of their biggest dreams and purchases and experience the joy and emotions that go along with that is an honor and a reward for those in our occupation.

What are the biggest changes you’ve seen in the industry over the years, Andy?
I think the biggest change in real estate isn’t unique to real estate — the stream economy. The stream economy is the way the consumer receives content today. Everything we consume in media has advertising surrounding it vying for our attention. This content often is consumed in fast, multi-task fashion (think: watching TV while scrolling thru social media, checking texts and email) and that makes it very difficult for today’s real estate professionals to stand out and earn the consumer’s business. The companies that figure out how to navigate the stream economy will be most successful in the market place.

What are the biggest factors in determining whether a local real estate market like Fresno’s is healthy or not, Andy?
Well one thing I am not is an economist! That being said, Freddie Mac’s October 2015 MiMi report indicates that Fresno is a very healthy market. Our market’s month supply of inventory has been hovering between a seller’s market and a balanced market for several years now. This is one of the longest recoveries for a real estate market on record. This slow, protracted growth over the last seven years is a sign of health. Affordability in Fresno is one of the highest in the state and our employment numbers continue to head in the right direction.

What are the most important “big picture” issues facing the industry today, Andy?
There are many issues surrounding our industry, but the biggest is the use of property and listing data, who controls where it goes, and who benefits from its display online. In the very near future, a project called Upstream will launch and affect the way real estate brokers big and small disseminate property information. In my opinion, this is positive! I believe our industry has allowed third party, unlicensed websites to become a source of inaccurate, often irrelevant property data that only confuses the consumer.

How many sales people work for Guarantee and how do you go about recruiting new ones? And what types of people (in terms of qualities or personalities) usually make a good Realtor, Andy?
We have over 450 sales associates at Guarantee. Our growth and strength in the market is predominately attributed to the enthusiasm, expertise and professionalism of our management team and agents. They are constantly talking to people who are considering a career in real estate. In addition, the agents at Guarantee are consistently recommending agents who have exhibited outstanding qualities when working on transactions with our company. This has developed a culture we like to call, “contagious professionalism.”

What advice would you give a young person today who is considering a career in real estate, Andy?
If you are willing to work hard and are motivated to connect with people for a living, we can teach you real estate! Guarantee helps agents go from startup mode to success with an extensive new agent training curriculum, one on one mentoring, systems to assist with lead generation, and ongoing coaching programs in our branch offices.

What was the best advice you ever received and who did it come from, Andy?

The best advice I have ever received was from a man I have never met, Ronald Reagan. He said, “There is no limit to what a man can do or where he can go if he doesn’t mind who gets the credit.”

Who or what has been the biggest influence on your career, Andy?
100 percent my parents. I grew up in a real estate family. I didn’t necessarily aspire to follow in their footsteps, but after graduating college and experiencing the work place outside of real estate, I approached my dad to get into the business.

What are your roots in the Central Valley, Andy?
I grew up on the family farm in Kerman and moved into Fresno after high school. I have been in the Fresno/Clovis area ever since.

What was your very first job and what did you learn from it?

That would have to be working on the farm! I learned the value of hard work and developed a strong work ethic.

What do you like to do in your spare time, Andy?

Typically, my spare time is doing something with my family, AND anything with baseball: coaching my son’s team, watching a game, or bragging about my Giants.

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