
Lynda and Stewart Resnick, photo contributed.
Written by Frank Lopez
The Wonderful Company announced its commitment Wednesday of $10 million to wildfire relief efforts in Los Angeles.
The donations will focus on providing real-time support to first responders— both firefighters and police.
The donations will expand over time to bring broader relief efforts, according to a Wonderful news release.
The Wonderful Company also announced it would double all the fire-related donations made by its 10,000 global employees, either through the company’s employee-directed giving program or personal donations.
Company owners Lynda and Stewart Resnick said they are grateful to the frontline firefighters and police officers who are working to protect communities, even as many of their own families and homes are being threatened.
“These heroes are putting themselves in harm’s way to protect all of us, and The Wonderful Company will have their back. Los Angeles is The Wonderful Company’s home, and it is our personal home, the place where we met, were married, raised our family, and built our business. The city and region mean everything to us,” the Resnicks said in a statement. “We will be here for our community and our employees through this crisis and well beyond as this great city rebuilds.”
The first commitments announced include $1 million to the Los Angeles Fire Department Foundation and $500,000 to the Los Angeles Police Foundation.
The remaining donations will be identified and disbursed as relief efforts in the area continue.
Through its Wonderful Giving Program, the company gives each of its 10,000 global employees up to $1,000 a year to donate to the charity of their choice, matching their employee’s individual private charitable donations.
“Los Angeles firefighters are deeply touched by the outpouring of support from across the community, including now this generous gift from The Wonderful Company,” said Liz Lin, president of the Los Angeles Fire Department Foundation. “These urgently needed resources will improve dispatch capabilities, purchase additional specialty firefighting equipment, enhance our rapid response vehicles, and help make sure all our firefighters have the equipment they need, from hydration packs and fire shelters to PPE. We are so grateful for this support when it is needed most.”
The donations were announced the same week the company addressed unfounded rumors that the Resnicks and Wonderful control most of California’s water supply and were “hoarding” it, thereby hampering the firefighting effort.
Both Fortune and SJVWater have printed stories disproving the rumors, which could be anti-semitic in nature, reported Fortune.