The national sandwich franchise chain, which was founded in Dallas in 2003, is best known for its customizable sandwiches and creative ordering system involving a personalized bag. Which Wich currently has over 400 locations open or in development in 39 states and 10 countries.

Brian Leternauer and his wife Jessica, who live in Clovis, are the franchise owners behind the Clovis Which Wich.
“We experience Which Wich when we were in San Diego and we loved it,” he said. “We’re excited to bring the first one to this area.”

One of the unique things about Which Wich, Leternauer said, is the way you order. Rather than wait in line, customers take a bag, write down their order on the bag with a sharpie and hand it to a Which Wich employee who will prepare their sandwich.

With 60-plus toppings to choose from at Which Wich, Leternauer said the combinations are endless and even vegetarians and vegans have options beyond the typical salad fixings wrapped inside a hoagie that one might find at a competitor.

While the classic veggie sandwich is still an option, he said those cutting out meat can opt for a black bean patty or hummus so they can get their protein boost too. On the other end of the spectrum, there is a meat lover’s style sandwich called the Wicked.

Leternauer said it’s this DIY model and the fun atmosphere that keeps customers coming back and convinced him to become a franchisee of not just one, but soon multiple stores.

“This is our first franchise and we’re already in talks for a second one along the northeast Herndon corridor,” he said. “If all goes well, the second one will open at the end of next year or in early 2018.”

“People are excited about the brand,” Leternauer added. “I think having the first one at this location at Sierra Vista Mall, which is a regional destination, is a good start.”