Charles Shaw wine ("Two Buck Chuck") for sale at Trader Joe's, 2010 photo by Mack Male under Creative Commons license https://creativecommons.org/licenses/by-sa/2.0/
published on February 11, 2025 - 2:24 PM
Written by John Lindt
Written by John Lindt
Bronco Wine Co., one of the largest wine producers in the United States, announced layoffs of 81 employees at their facility in the Stanislaus County city of Ceres.
Bronco Wine Co. is owned by the Franzia brothers, Fred T. and Joseph S., and their first cousin, John G. Franzia. In November 2024, Dominic Engels was named as the new CEO of Bronco Wine Company.
The winemaker sells 250 brand names, including the famed “Two-Buck Chuck” Charles Shaw label that now retails at Trader Joe’s for $3.49.
California wine sales have been in the tank the past few years, and a grower trade group has been lobbying members to pull more vines — particularly from the Central Valley — to right size production.
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