Photo contributed | Belmont Studio's Kristen Williams, chief visionary officer and President Jerry Williams took over Belmont Plumbing in February, rebranding the company and expanding it in e-commerce.

A nearly 90-year-old company with a Central Valley presence has announced its rebranding and expansion in the digital realm.

Belmont Hardware, a luxury decorative plumbing, hardware, and home décor store with several locations, including one in Fresno, is rebranding as Studio Belmont and an expansion beyond its showrooms with a new e-commerce platform.

Established in 1938, Belmont Hardware, based in Belmont in the San Francisco Bay area, is the city’s oldest retailer.

The expansion will allow designers, custom builders, architects, home remodelers and homeowners to shop Studio Belmont’s curated collections online from anywhere in the nation.

Along with carrying major preferred brands, the company is introducing its exclusive product lines including Studio Belmont Turkish Towel Collection, Cabinet Hardware Collections and Natural Stone Accessories.

CEO of Studio Belmont Jerry Williams, who took ownership in February with his wife, Kristen Williams, said the rebranding marks a new chapter for the company, reflecting who they are today and their vision for the future.

“After 87 years, we’re proud to introduce Studio Belmont to a national audience, expanding beyond our six showroom locations and making our curated collections more accessible than ever. Our showrooms will continue to serve and support our valued local retail and trade clients with the same personalized experience they’ve always known,” Williams said.

The family-owned business has expanded from its original Belmont location to six showrooms including Fresno, Novato, Walnut Creek, San Jose and San Francisco.