Sammy Hagar's line of Beach Bar Rum products will be served at Tulare's new Adventist Health Amphitheater. Image contributed

The Adventist Health Amphitheater in Tulare will jump into its fall concert lineup with a brand new partnership following the announcement that Spade Entertainment will serve Sammy’s Beach Bar Rum starting this fall.

Sammy’s Beach Bar Rum, owned by Rock & Roll Hall-of-Famer Sammy Hagar, is sold at a number of Save Mart locations in the Valley and now, concertgoers at the amphitheater, formerly known as the Zumwalt Park Amphitheater, will be able to find the spirit featured in signature cocktails at the event center.

The amphitheater will celebrate its grand reopening this year after undergoing renovations. It was commemorated with an official renaming ceremony this August.

“This partnership with Spade Entertainment is about providing music fans with the experience of coming together and toasting to killer tunes and good times,” said Hagar in a news release. “Bringing quality spirits to the table only amplifies the live music experience, and we can’t wait for everyone to be rocking out with a cocktail in hand!”

The new addition will give concertgoers the chance to check out the Red Rocker, Kola Spiced Rum and Coke and Beer-Rita, each featuring Hagar’s spirits. The signature cocktails will be available at all shows.

Sammy’s partnership in Beach Bar Rum’s roots date back to 1981, when Hagar and partner and fellow rock-and-roll artist Rick Springfield partnered, with Hagar penning “I’ve Done Everything for You,” Springfield’s breakout hit.

Despite Springfield’s omission from the Rock & Roll Hall of Fame, both artists are owners of stars on the Hollywood Walk of Fame. Springfield’s hits include classic tunes like “Jessie’s Girl” and “Love Somebody.”

Hagar opened his first Cabo Wabo Cantina in 1990, sharing his lifelong passion for food, music and spirits. He launched Cabo Wabo Tequila in 1996, selling the successful brand for nine figures in 2019.

The reopening of the event center as the Adventist Health Amphitheater will also welcome back a handful of headliners looking to help the crowd dance the night away, featuring country music star Clay Walker on Oct. 26, Living Colour on Nov. 2 and the Rad Music Fest, featuring several groups on Nov. 8.

On Nov. 9, the original voice of rock band Foreigner, Lou Gramm, and ASIA featuring John Payne, bring the best of both worlds, performing hits from both band’s setlists including “Urgent,” “Heat of the Moment” and “Waiting for a Girl Like You.”