Image via River Park BurgerIM Facebook page

National chain BurgerIM will celebrate the grand opening of its River Park-area location next weekend with discounted grub and beer.

Specializing in “customizable, sensibly-sized” mini burgers, the restaurant near Dave and Buster’s in north Fresno will have an all-day, all-weekend happy hour July 27-29 with $3 beer and $4 wine.

It officially opened for business in May. Hours are Monday-Thursday 11 a.m.-10 p.m., Friday and Saturday 11 a.m.-11 p.m. and Sunday 11 a.m.-9 p.m.

Customers making the first beer purchases July 27 from 4 p.m. to close will be invited to take their glass home. In addition, July 29-29 from 3-5 p.m., all orders will be discounted 20 percent.

During a live remote with radio station 95.7 FM The Fox July 27 from 4-6 p.m., a special menu of signature items will be 50 percent off. There will also be games and prizes.

In a shout out to first responders, police, firefighters and military members in uniform receive 50 percent off of their orders anytime.

Rajdeep Singh is the franchise owner of the River Park location at 228 E. River Park Circle. A Southeast Fresno at 570 S. Clovis Ave. near Kings Canyon Road is also open, developed by franchisee Fateh Singh.

A Visalia location is also open at 2226 S. Mooney Blvd., run by franchisee Rose Oganeysan, reported The Sun-Gazette newspaper in Exeter, which also reported Oganeysan has the franchise rights for all of Visalia, Tulare, Hanford, Selma and Chowchilla, with plans for more locations soon.

The Visalia location is also hosting a grand opening next weekend.

With dozens of burger permutations available for both omnivores and vegetarians, Burgerim serves 11 different patties, ranging from chorizo to Wagyu beef and veggie to salmon, turkey and lamb. Combined with multiple toppings like mushrooms, pineapple and eggs, the burgers are sold in packages of one, two, three or sixteen, depending on the customer’s appetite.

The company also offers wings, salad, sandwich and dessert options alongside its revolving patty options.

The Encino-based chain has about 33 locations in California and 22 across the country, according to its website, and hundreds more are in the works.

BurgerIM originated in Israel and translates to “many burgers” in Hebrew. It had its formal U.S. rollout in 2016 in Hollywood.