Linda Yacoub is the CEO of Fresno-based Listing Alert, which has joined the RE/MAX Approved Supplier program. Listing Alert Facebook photo

A Fresno tech startup has joined forces with an international real estate franchise, putting its mobile app in front of 140,000 agents across North America.

Founded in 2018, Listing Alert communicates pre-market listings within a brokerage and helps match buyer needs with exclusive properties while remaining compliant with the Multiple Listing Service (MLS) platform of on-market properties. It is a portfolio company under Bitwise Industries’ startup venture studio, Bitwise Ventures.

Joining the RE/MAX Approved Supplier program will provide access to the Listing Alert app to more than 140,000 real estate agents, according to a news release.

“Over the past year, Listing Alert has experienced rapid growth nationwide, thanks to our innovative and compliant technology,” said Linda Yacoub, CEO of Listing Alert. “Listing Alert’s features replace the traditional ‘in-office whiteboard’ to a much more powerful tool that modernizes the process in a form that not only retains the agents within a brokerage, but also attracts top talent by having the latest technology that drives productivity. This relationship with RE/MAX as a Preferred Vendor is not only exciting for our team here at Listing Alert, but also a wonderful solution for brokers and agents to maintain a competitive edge in this industry.”

In April 2022, Listing Alert announced an exclusive deal with New York-based Hunt Real Estate Corp., putting the app in front of more than 1,800 sales professionals.

Listing Alert is targeted at agents who want to build momentum and receive feedback from peers about a property before it hits market via MLS. It’s designed to support collaboration and increase communication between agents, according to the release.

“We are excited to welcome Listing Alert to the RE/MAX Approved Supplier Program as we continue to expand our own technology offerings,” said Madeline Hammer, RE/MAX executive director, strategic alliances. “Listing Alert is bringing a unique service to our agents and brokers which will help them connect with each other and increase productivity.”

Yacoub previously served as the MLS operations coordinator for the Fresno Association of Realtors for nine years before becoming vice president of business development for Home Services of America, Berkshire Hathaway’s residential real estate company. She was also a product business manager for Apple corporate.