Fresno marketing agencies Butler Branding and Archer & Hound Advertising have joined forces. YouTube screengrab

A woman-owned, award-winning Fresno marketing firm is expanding with a local acquisition.

Archer & Hound Advertising, a full-service advertising and creative agency, has acquired Butler Branding, a creative and branding company that specializes in mission-driven clients and work.

The move strengthens Archer & Hound’s robust and diverse profile of clients while improving and enhancing the services and deliverables to Butler clients, according to a news release.

“Butler Branding is an exciting company,” says Archer & Hound CEO Dave Blanchfield. “Butler does fantastic work and, like Archer & Hound, truly cares about our community and their execution of work. This acquisition allows two very talented teams to come together and service our clients and community in a very unique and complementary way.”

The coupling of the two Fresno-based agencies comes after Blanchfield and Butler’s founder and CEO Sean Tambagahan developed a close friendship years ago. The founders realized not only were the two agencies’ cultures and ethos similar, but their core strengths complemented each other.

“Butler has been on a mission to amplify the voices of a million brands doing good in the world,” Tambagahan says. “This merging of talents brings the best of both worlds—branding and
advertising—together to not only support a greater number of brands but also to enhance the quality of service we deliver to our existing clients.”

In the coming weeks, the two teams will begin the transition process. The Butler team will be merging into Archer & Hound’s staff and office at 7910 N. Ingram Ave., #102, in Fresno.

Blanchfield, along with Archer & Hound co-owners (and wife) Jessica Blanchfield and Aaron Coyne, will retain ownership of the merged agency. Tambagahan will join Archer & Hound’s agency directors on its leadership team. 

Founded in 2006, Archer & Hound has grown to 25 team members. It is the second-largest marketing agency in the Central Valley, according to The Business Journal’s 2024 Book of Lists.

Butler Branding was founded in 2012 with the goal of supporting,
enhancing and amplifying clients’ brands by designing meaningful user experiences that are authentic to the brand’s voice and culture, according to the release. Its current offices are in the former Bitwise 41 building at 2721 Ventura Ave. in Downtown Fresno.