There’s a new option in north Fresno for those who have made the popular New Year’s resolution to eat healthy.

Raw Earth Juicery, located in the Parkwood Plaza Shopping Center on the northeast corner of Cedar and Nees avenues, opened its doors to instant success last month.

Owner Rick Rosales said the juicery’s fresh cold-pressed juices, smoothies and organic fruit and granola bowls have sold out nearly every day since the opening.

“It’s been overwhelming,” Rosales said of the support. “So many people are coming in, and we’re meeting all these new people from the local neighborhoods in Fresno and Clovis. They’ve been buying everything up and we’ve been selling out of our juice. We make fresh juice every day, and we always sell out of it sometime between noon and 2 p.m.

“The demand is really strong. More people are becoming sophisticated about the choices they make when it comes to their lifestyle and eating habits.”

Rosales credits the power of social media coupled with word-of-mouth for the steady stream of new customers coming in to taste the variety of fruit juices made each day.

More and more, Rosales said he is seeing people become increasingly concerned with their health and wellness, but for many it’s a constant struggle to eat healthy when you have a busy lifestyle that keeps you on the go. Raw Earth Juicery, he said, fills a void for those wanting something quick that is not only a healthy alternative to fast food, but is as healthy as you can get.

“What really sets us apart is we are the first place in town committed to being 100 percent non-GMO and over 90 percent of our ingredients are 100 percent organic,” Rosales said. “We also make all of our juice fresh daily and the smoothies. If you order a smoothie, the almond milk that goes in the smoothie is made here from scratch. We make two or three fresh batches every day and we just can’t keep enough on the shelf. The same with the orange juice and the apple juice; we press fresh every day.”

While there are other places in town to get a refreshing smoothie, Rosales said few people know that ingredients, like almond milk, used at other establishments are store-bought and therefore contain preservatives that can be concerning for those wanting to avoid GMOs.

The reason why so few “juice bars” make everything from scratch is clear—not only is the shelf life is limited without preservatives but it takes a long time to make fresh juice from scratch. Raw Earth Juicery’s employees take 30 to 45 minutes just to make 15 bottles of fresh cold-pressed juice. To Rosales, the time it takes is well worth it.

“The main reason I did this is to help people,” Rosales said. “I love to help people, and my favorite part about the experience so far is making people happy. People are so happy that finally there is a place to go where they can get healthy, fresh, cold-pressed organic juices and smoothies. And the best part is we’re helping people make healthier choices.”