
Highway 180 looking east in Fresno County
Written by Dylan Gonzales
The Fresno Council of Governments (COG) is launching Measure C community workshops beginning May 27. The workshops will gather public feedback on how future transportation sales tax revenues should be spent.
The meetings, which run through September, will be held in cities throughout Fresno County and include dinner, refreshments, kids’ activities and interpretation services. A virtual workshop, pop-up events and outreach in underserved areas are also planned.
Measure C currently funds road maintenance, public transit systems and infrastructure improvements across Fresno County.
“Fresno County residents are impacted by traffic and transportation projects each and every day,” said Alma Beltran, Fresno COG policy board chair and Parlier mayor. “Their perspective is critical when considering how Measure C tax dollars are spent. These workshops will provide residents the opportunity to share their priorities for transportation improvements within their communities, which gives everyone an opportunity to help build the new expenditure plan. Our goal is to gather feedback from every corner of the county to ensure every voice is represented in the draft Measure C Renewal Expenditure Plan.”
Since 1986, when Measure C was adopted, it has made over $2.1 billion in local funding.
Brenda Thomas, Fresno COG’s communications and planning services manager, said they will start with a “blank slate” and that “nothing is being put out there or discussed at this time.”
COG is also partnering with consultants to ensure engagement in traditionally underserved communities. To collect input, COG is conducting home visits, neighborhood canvassing, and small-group discussions.
A list of projects funded under the current measure is available at measurec.com. Residents can attend a meeting, request a presentation, or submit feedback online at measurec2026.com.
“We really would love to have people be a part of this and tell us what they want, what they need, what they think is important,” Thomas said.
The current version of Measure C expires in June 2027. An effort in 2022 to place Measure C on the ballot failed after community opposition.