Fastrip locations across the U.S. will participate in 24/7 day on Monday to celebrate first responders. Photo by Ben Hensley

On Monday, July 24, U.S. convenience stores will celebrate “24/7 Day,” recognizing first responders, 9-1-1 professionals and volunteers for their work ensuring consistent care and response to emergencies.

Hosted annually by the National Association of Convenience Stores (NACS), the event aims to thank first responders, but also to raise awareness and donations for the American Red Cross.

This year’s event, “High 5 for Heroes,” features a variety of free selections at convenience stores across the country to first responders in uniform or with a badge or identification.

Several Fresno stores will be participating in the event to support local first responders. Fastrip stores will offer a free fountain drink or coffee of any size. ExtraMile stores will offer a free, hot Mile One Coffee of any size.

“Just like first responders, convenience stores and their workers provide essential services, while also acting as a reliable and safe hub for members of their community to connect, socialize and share,” said NACS Foundation Executive Director Stephanie Sikorski. “So much of the work that both first responders and convenience store workers do is not seen by the public.”

In addition to the High 5 for Heroes event, Anheuser-Busch will also honor first responders until Aug. 31, committing donations to Folds of Honor. During the company’s 13-year partnership with the nonprofit organization, Anheuser-Busch, has donated $21.7 million, which has contributed to 44,000 scholarships since the non-profit’s founding.

“We hope you will join us in supporting the incredible community heroes who work tirelessly to lift up and help others during disasters and other crises,” said American Red Cross Director of Cause Marketing Nathan Measom.” We are grateful for this continued partnership, which is a unique celebration of those on the front line and the stores that support them.”