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In a competitive real estate business that is constantly changing, Lena Marie Fisher is continuing to thrive.

Fisher started her real estate career as an associate broker for Herb Hansen Real Estate. After six years there, she moved on to London Properties, where she spent six years as a broker associate.

In April of this year, Fisher moved on to Century 21 Jordan Link & Company. She remained a broker associate in addition to taking on the position of director of fine homes and estates.

Fisher has made a name for herself with her complementary staging services.

“Staging is a critical component in the selling process; it transforms a space, making it easier for buyers to visualize themselves living there,” Fisher said in a news release in November.

The news release states her staging “approach is tailored to highlight each property’s best features, ensuring they stand out in a competitive market.”

Fisher views challenges as opportunities to adapt to and overcome. One of the most difficult times was during the COVID-19 pandemic.

“How are we going to get people in the house, right? How are we going to sell houses? Are we going to sell houses? You know, there’s always changes,” Fisher said.

One of the most significant changes in real estate from when Fisher started is the emergence of technology. Fisher talked about the important role of technology in her real estate strategy and how it is essential for staying competitive in the industry.

“Technology is huge nowadays, and if you’re not using it, you’ll definitely get behind,” she said.

With so much information available online, Fisher stressed the importance of sellers and buyers doing their research on the best agent available.

“My advice would be, do your homework,” Fisher said. “If you want to buy a home, call a really good agent, interview a couple of them, ask the right questions and then get qualified. Have that agent help you find a good local qualified lender to get you pre-qualified. Then you sign the agreement to work with that agent, you get in that house, and then the process goes from there.”