Spanish AC “Amor 92.1” KRDA Clovis is now “92.1 Enamorada as part of a rebranding by owner Latino Media Network. La Enamorado Facebook photo

In late December, the Santa Fe, New Mexico-based Latino Media Network rebranded several of its FM music stations in three highly Latino populated communities. 

Among the rebrands, Fresno County saw three local radio stations change names.

An article on Radio Insight highlights the rebrands in the Central Valley.

“Spanish AC “Amor 92.1” KRDA Clovis is now “92.1 Enamorada“, Spanish Classic Hits “107.5 La Jefa” KOND Hanford changes to “La Explosiva 107.5“, and Regional Mexican “107.9 Zona MX” KLLE North Fork has rebranded as “La Picosa 107.9,” the article states.

Outside of Fresno, Las Vegas and Rio Grande Valley in Texas, also underwent rebranding. 

“In Las Vegas, Regional Mexican “Zona MX 103.5” KISF has rebranded as “La Tremenda 103.5,” the article says. “Its rebranding follows the only station of Latino Media Network to previously drop its former identity following the sale where Spanish CHR “Latino Mix 99.3” KRGT Sunrise Manor became “Latino Beats” on January 1, 2024.”

“In the Rio Grande Valley, Spanish Classic Hits “Recuerdo 96.1” KBTQ Harlingen is now branding as “La Exitosa 96.1“, and Regional Mexican “La Jefa 98.5” KGBT-FM McAllen has changed to “La Preferida 98.5.” 

In 2023, the Latino Media Network made headlines when it became the media industry’s first all-Latina C-suite. It was founded in by Stephanie Valencia and Jessica Morales Rocketto in 2022, after the Latina entrepreneurs raised $80 million toward the purchase of 18 radio stations in 8 of the top 10 Latino markets from TelevisaUnivision  in a $60 million all-cash deal.