River Park Shopping Center welcomed another retailer to its ever-growing family of shops and stops with the grand opening of J. Crew Factory on Thursday.

The retailer of women, men and children’s apparel offers clothing at a lower price than J. Crew stores. Shoppers were able to explore the brand’s exclusive styles and received a special offer during the grand opening event Thursday morning.

J. Crew Passport, the brand’s free-to-join loyalty program, allows members to earn points on every purchase, receiving a $5 reward for every 200 points. Members are also eligible for discounts, birthday surprises and more.

J. Crew’s Passport program also offers additional perks for teachers, college students, health care employees, first responders and military personnel.

“We couldn’t be more thrilled to be a part of this community,” says Jody Gietl, head of J.Crew Factory. “We’re looking forward to offering families great styles for every occasion, all at compelling prices.”

Tracy Kashian, Public Relations for River Park, welcomed J. Crew Factory to the River Park Shopping Center family.

“We are thrilled to welcome J.Crew Factor as our newest tenant at River Park. They will be an excellent addition to River Park, located in the heart of our lifestyle center. J.Crew Factory, which sells women’s, children’s, and men’s clothes, will offer something for the entire family,” Kashian said.