Trinity Fruit Company, a family-owned grower and packer based in Fresno, is promoting its premium juice brand with the “Squeezed Juice Wellness Social Club”, a pop-up series of eventd designed to unite movement, mindfulness, and mission, according to a news release.

A Fresno ag company recently launched a series of pop-up events meant to highlight innovation in agriculture, wellness, sustainability and community engagement.

Trinity Fruit Company, a family-owned grower and packer based in Fresno, is promoting its premium juice brand, Squeezed Juice, with its latest initiative, the “Squeezed Juice Wellness Social Club”, a pop-up series of events designed to unite movement, mindfulness, and mission, according to a news release.

The company grows several different fruits, including apricots, peaches, nectarines, grapes, pomegranates, kiwis, and more.

The pop-up tour kicked-off in June, partnering with Boppilates, a locally owned, mother-daughter Pilates studio in Fresno.

Other partners include Good Dirt Collective, Body Effect Sport, Pardini’s and Lifestyle Magazine Visalia.

Squeezed Juice comes from the company’s sustainability initiative to find a meaningful, waste-reducing outlet for fruit that doesn’t meet cosmetic retail standards.

For its second stop in early August, Trinity partnered with Body Effects Sport, Flow Studios Pilates Boutique and Watson’s Organic Market in Visalia.

The event was for the benefit of Salt + Light, a nonprofit in Visalia providing housing, case management and employment opportunities for individuals experiencing homelessness.

Trinity Company was founded in 1999 by David E. White, since then growing to become a vertically integrated organization.

Lisa White, David’s wife, serves as vice president of business administration, and their son, Gunner White, serves as vice president.